AEO vs. SEO 2026: Why UK Brands are Swapping AI Slop for Expert Ghostwriting
As of 2026, the primary difference between AEO (Answer Engine Optimization) and SEO is the shift from “ranking for keywords” to “earning citations.” AI search models like Google Gemini and ChatGPT now prioritize Information Gain—unique, human-led insights—over generic, AI-generated content (known as “AI Slop”). To stay visible, UK brands are returning to expert ghostwriters to […]
