Need help
promoting
your Book?
Get free quote
Most press releases get deleted before a journalist reads past the headline. Ours don't. At Verity Ghostwriting, our professional press release writers craft releases in proper AP style — newsworthy, SEO-optimized, and written specifically to earn coverage from journalists who receive hundreds of pitches a day. 100% human-written. Zero AI. Delivered in 72 hours.
100% Human-Written — Contractually Guaranteed AP Style — Journalist-Ready Format SEO + AI Search Optimized 72-Hour Delivery — Rush Available NDA Signed Before Your First Brief
Here's the truth no one tells you: journalists and media professionals can spot an amateur-written press release immediately — and when they do, it doesn't get published.
Press release writing is unlike any other form of writing. It has its own structure, its own rhythm, its own rules — and violating any of them signals to an editor that your announcement isn't worth their time.
The most common mistakes that kill coverage:
Leading with excitement instead of news. "We are thrilled to announce..." is the fastest way to get deleted. Journalists don't care that you're excited. They care whether their readers will find it interesting. Every release must open with the news — not your feelings about it.
Burying the story. The inverted pyramid structure exists for a reason. Your most important information — who, what, when, where, why, and how — belongs in the first paragraph. Not the third.
Writing for your company instead of for the journalist's audience. A press release is not a marketing brochure. It's a story pitch. The moment it reads like an ad, it's gone.
Missing AP style requirements. Dateline errors, wrong quote attribution, incorrect number formatting, missing boilerplate — these signal to an editor that the writer doesn't know the craft. A release that looks unprofessional doesn't get a second chance.
Using AI to write it. AI tools can generate a basic press release draft, but they consistently lack the nuance, media-friendly tone, and compliance needed for professional distribution — and editors are increasingly able to identify AI-generated content on sight.
A professionally written press release eliminates every one of these problems — and engineers each element to maximize your chances of earning the coverage your announcement deserves.
A professionally written press release is a precision document. Every element serves a specific purpose
for the journalist reading it and for the search engine indexing it.
Your headline must do two things simultaneously: compel a journalist to keep reading and signal to Google exactly what the announcement is about. It should be specific, factual, and under 110 characters. Vague headlines like "Company Announces Exciting New Partnership" get deleted. Specific headlines like "Miami Ghostwriting Agency Launches AI-Free Press Release Writing Service for Authors and Executives" get read — and get picked up.
One additional sentence that supports the headline with a secondary angle or key detail. Often pulled directly by news aggregators and Google News. We include a subheadline on every release.
CITY, State — Month Date, Year — formatted exactly. Signals geography, timeliness, and credibility to both journalists and search engines. Non-negotiable in AP style.
The single most important paragraph in your release. Must answer: Who, What, When, Where, Why, and How — in under 40 words. This is the inverted pyramid structure every journalist expects. If the news isn't crystal clear in the first sentence, the release is dead on arrival.
Two to three paragraphs that expand the lead with supporting evidence: statistics, background context, industry significance, and the "so what" that makes this announcement matter beyond your company. This is where you prove the angle — not just state it.
Every professional press release includes at least one attributed quote from a named company spokesperson. The quote should add perspective and color — not repeat facts already stated. Journalists frequently lift quotes directly into their coverage. Make every quote count.
A 75–100 word "About [Company]" paragraph that appears at the end of every release. Consistent. Factual. Keyword-optimized. This is what search engines use to understand and categorize your brand across every release you publish.
Name, title, email, and phone number. Without a clear, reachable media contact, journalists cannot verify the story — and they will not publish what they cannot verify.
400–600 words is the professional standard. Long enough to cover all essential information. Short enough to hold a journalist's attention from headline to sign-off. Every Verity release is calibrated to this standard — never padded, never thin.
Before writing begins, we validate your news angle. This is the step most services skip — and it's the one that matters most. A perfectly written release built around a weak news hook will not earn coverage. We identify the strongest possible angle for your announcement before a single word is written.
Written in standard Associated Press style — the format every journalist and editor expects. Headline, subheadline, dateline, inverted pyramid lead, body paragraphs, attributed quote, boilerplate, and media contact. Complete. Publication-ready. Every time.
Your primary keyword appears in the headline, opening paragraph, and naturally throughout the body. Secondary keywords are woven in without stuffing. The result: a release that ranks in Google News, indexes permanently on your website, and signals brand authority to search engines — while still reading like a journalist wrote it.
Your primary headline plus two alternative options — giving you flexibility to test across different distribution channels, audiences, and media targets.
One to two carefully placed links to high-value pages on your site — product pages, service pages, author bio, or homepage — passing SEO authority and guiding reader traffic where it matters most.
We revise until the release is exactly right. Standard packages include two complete revision rounds. If a round of feedback doesn't get us there, we keep working.
Delivered in Word document, Google Doc, and plain-text (.txt) format — ready for immediate upload to PR Newswire, Business Wire, GlobeNewswire, EIN Presswire, PRWeb, AccessWire, or your own website newsroom.
Standard delivery within 72 business hours from brief submission. Rush delivery (24 hours) available for time-sensitive announcements.
We sign a comprehensive NDA before your first brief. The completed release is 100% yours — legally and creatively — from the moment it's delivered. We retain no rights, make no claims, and never disclose our involvement.
For authors announcing a new title, hitting a bestseller milestone, signing a publishing deal, or booking a major speaking engagement. We know what literary journalists, book trade publications (Publishers Weekly, Library Journal, Kirkus), and consumer media want to see — and we write releases that land with all of them. We can also produce full author press kits — bio copy, Q&A, and media contact sheet — alongside your release.
Turning a product launch into a story journalists want to tell their audience. We build the angle that makes your launch feel like genuine news — not a thinly disguised advertisement.
Seed rounds, Series A, grant awards, and investment milestones written for both financial media and industry press. Formatted with financial disclosure best practices in mind.
New hires, promotions, board appointments, and leadership changes written to business media standards — and optimized to build lasting personal brand authority on Google and LinkedIn.
Original research and proprietary data are among the most powerful press release hooks available. A well-written data release positions your brand as the source — the entity journalists quote, Google features, and AI search engines cite. We frame your data for maximum media and search impact.
Industry award wins, "Best Of" rankings, and recognition milestones. We frame your achievement in terms that resonate with media audiences — not just internal celebration copy.
Campaign launches, impact reports, fundraising milestones, and community events. Written to reach both press and donor audiences — with the human-centered storytelling that earns coverage in publications that matter to your mission.
High-stakes, time-sensitive communications where precise language and measured authority are not optional. We approach crisis releases with the seniority and judgment they require — and deliver urgently when timing matters most.
Every client is matched with a press release writer who has direct experience in their specific industry. A financial services announcement requires different expertise than a book launch release — and editors know the difference immediately.
Below is a complete, properly formatted example in standard AP style. This is exactly the structure and quality standard we deliver on every project.
Verity Ghostwriting expands professional writing services to include media-ready, AP-style press releases built for journalist outreach and AI search visibility
MIAMI, FL — March 2026 — Verity Ghostwriting, a full-service professional writing agency serving authors, executives, and entrepreneurs across the United States, today announced the launch of its dedicated press release writing service. The new offering provides human-written, AP-style press releases optimized for both traditional media pickup and AI-driven search platforms including Google AI Overviews, ChatGPT, and Perplexity.
The service addresses a growing credibility gap in the press release market: as AI-generated content floods distribution channels, journalists and editors are placing increasing weight on writing quality, authentic newsworthiness, and verifiable sourcing. Verity Ghostwriting contractually guarantees all releases are 100% human-written — a commitment the agency says no major competitor currently offers in writing.
"In 2026, a press release has to earn its place in three ways," said [Spokesperson Name], [Title] at Verity Ghostwriting. "It has to compel a journalist to read it, earn a pickup from a credible outlet, and signal authority to the AI search engines that are actively shaping how brands get discovered. We write releases that do all three."
Press release writing packages begin at $499 for a single release and include discovery, angle validation, full AP-style writing, SEO keyword integration, three headline variants, and two revision rounds with delivery within 72 business hours. Monthly retainer packages are available for brands requiring a consistent, authority-building media presence.
About Verity Ghostwriting Verity Ghostwriting is a professional writing agency based in Miami, Florida, providing ghostwriting, editing, publishing support, and press release writing services to authors, executives, and entrepreneurs worldwide. The agency has supported over 500 writing projects across fiction, nonfiction, memoir, business writing, and media communications, with a contractual commitment to 100% human-written work on every project.
This is the exact AP style format we use on every release. Note: the inverted pyramid structure leads with who/what/when in the first sentence, the quote adds perspective rather than repeating facts, and the boilerplate is concise, factual, and keyword-optimized.
Each sample below demonstrates our AP style structure, news angle development, and SEO integration across different announcement types and industries.
Author Launch: Memoir Ghostwriting Client Hits Amazon Bestseller List
Results: Picked up by 50+ news outletsBook Deal Announcement: First-Time Author Signs with Independent Publisher
Results: Picked up by 50+ news outletsProduct Launch: SaaS Startup Announces AI Integration Feature
Results: Picked up by 50+ news outletsCompany Milestone: Miami Agency Marks 10 Years and 500+ Projects
Results: Picked up by 30+ news outletsFunding Round: Tech Startup Secures $2.5M Seed Investment
Results: Picked up by 60+ news outletsCampaign Launch: Community Foundation Announces Annual Giving Initiative
Results: Picked up by 50+ news outletsWe keep the information-gathering process as easy as possible. Choose how you want to work with us:
You know your announcement. We know how to make it newsworthy. You don't need to know anything about press releases to get started.
Before writing begins, your dedicated writer validates your news angle and develops three headline options for your review and approval. This step exists because the most common press release failure is a polished release built around a weak or unclear news hook. We catch that before it costs you anything.
Your writer produces the complete release in AP style: headline, subheadline, dateline, inverted pyramid lead, body, attributed quote, boilerplate, and media contact. SEO keywords integrated. Internal links placed. Three headline variants included.
Read the draft. Tell us what lands and what doesn't. Does the tone match your brand? Is the angle as strong as it should be? Are the quotes right? We revise based on your specific feedback — up to two full rounds included as standard on every package.
Publication-ready release delivered in Word, Google Doc, and plain-text formats — ready for immediate upload to whichever platform you're using. We also include distribution platform recommendations tailored to your specific announcement, industry, and budget. No extra charge.
In 2026, search has fundamentally changed. When someone asks ChatGPT "who are the best ghostwriting services" or asks Google "what is the best press release writing service," the answer doesn't come from the highest-bidding advertiser. It comes from brands that AI search engines have determined are authoritative — based on how often they're mentioned and cited on trusted third-party domains.
Every press release pickup — whether on PR Newswire, a local news site, or a niche industry publication — creates an indexed brand mention on a domain Google trusts. Accumulate enough of these and AI search engines begin to recognize your brand as an established, credible entity in your space.
Google's quality raters evaluate every page on four dimensions: Experience, Expertise, Authoritativeness, and Trustworthiness. Press release pickups on credible domains are direct E-E-A-T signals — some of the most efficient ones available to any brand.
Unlike a social media post or a paid ad that disappears, a published press release creates a permanent, indexed piece of content on a third-party domain. It continues working for your brand months and years after publication — appearing in searches, being cited by AI tools, and building your brand's digital footprint.
One press release creates one signal. Six press releases over six months create a pattern. Twelve over a year create authority. Brands that publish consistently are the brands AI search engines cite — and that's a competitive advantage most businesses have not yet recognized.
This is why our Authority Retainer clients receive six releases per month: not for any single announcement, but for the compounding brand authority that consistent, high-quality press releases build over time.
Some press release services combine writing with distribution. We don't. We are a professional writing agency — and because we focus exclusively on the craft of writing rather than splitting our attention between writing and managing distribution networks, our releases are better written, more thoroughly researched, and more carefully structured than services that treat writing as an add-on to their distribution product.
The best-written press releases come from agencies that treat writing as the primary service — not a secondary offering bundled with distribution packages. That's exactly what we do.
| What Generic Services Deliver | Template-based, fill-in-the-blank releases | Junior writers or unverified AI drafts | SEO OR journalist focus | Weak news angles accepted without question | One headline option | Vague revision policies | AI use undisclosed | Generic distribution advice | Hidden pricing | No industry matching |
|---|
| What Verity Ghostwriting Delivers | Custom-written from scratch for every announcement | Senior writers with journalism and PR backgrounds | Every release optimized for both simultaneously | We challenge and strengthen your angle before writing | Three headline variants on every release | Two clear revision rounds — we don't stop until it's right | 100% human-written — contractually guaranteed | Named platform recommendations for your budget and goal | Fully transparent pricing — no surprises | Industry-matched writers on every project |
|---|
Our Writers Come From Newsrooms — Not Content Mills Verity press release writers have professional backgrounds in journalism, public relations, and publishing. They understand how newsrooms work, what editors greenlight, and what gets deleted without being read. That institutional knowledge — built over careers in media — is what separates a release that earns coverage from one that doesn't.
100% Human-Written — With a Contract to Prove It AI-generated content often lacks personality, creativity, and the human touch required for genuine media engagement — especially when compared to experienced professional writers who understand brand voice and journalist expectations. We don't use AI to draft releases. We contractually guarantee this. Your release is human-written, entirely — and you can hold us to it.
You Choose How Involved You Want to Be Some clients want to be hands-on — reviewing every paragraph and approving every word. Others prefer to brief us once and receive a finished draft ready for approval. We adapt completely to your working style and availability. The end result — a polished, media-ready release — is the same either way.
Best for: one-off announcements, book launches, product releases, company milestones
Best for: growing brands building consistent media presence (3 releases/month)
Best for: brands building serious media authority and AI search visibility (6 releases/month)
All packages include: NDA · Full copyright transfer · Contractual AI-free guarantee · Industry-matched writer · Distribution guidance
Not sure which package is right for you? Book a Free 15-Minute Consultation — We'll Tell You Honestly
Professional press release writing services range from $150 for a budget freelancer on platforms like Fiverr to $2,000+ for a specialized agency or senior PR writer. At Verity Ghostwriting, single releases start from $499 and include news angle validation, full AP-style writing, SEO optimization, three headline variants, two revision rounds, and 72-hour delivery. Monthly retainers — which provide consistent media presence at a lower per-release cost — start from $1,299 for three releases per month.
AP style — Associated Press style — is the standardized writing format used by newsrooms, journalists, and media organizations across the United States. It governs everything from number formatting and abbreviations to quote attribution and geographic references. Every professional press release should be written in AP style because editors expect it. A release not written in AP style signals immediately that the writer doesn't know the craft — which means the release gets deleted. All Verity press releases are written in correct AP style, every time.
Three things: a genuine, specific news angle; proper AP style structure; and writing that respects the journalist's time. The lead paragraph must answer who, what, when, where, why, and how in under 40 words. The headline must be specific and factual — not vague or promotional. And the entire release must read like news, not advertising. Journalists receive hundreds of releases per week. The ones that earn coverage open with the story, not the company's excitement about the story.
400–600 words is the professional standard. This is long enough to cover all essential information — headline, lead, body, quote, boilerplate, and contact — while short enough to hold a journalist's attention from start to finish. Research consistently shows journalist engagement drops sharply above 600 words. Every Verity release is written to this standard — no padding, no filler.
Standard delivery is 72 business hours from the moment we receive your completed brief. Rush delivery — 24-hour turnaround — is available at an additional fee for time-sensitive announcements. Retainer clients receive priority 48-hour turnaround as standard on all releases.
Yes — book launch press release writing is one of our core specializations. We understand the publishing industry, what literary journalists look for, and how to position a book for coverage in both trade media (Publishers Weekly, Library Journal, Kirkus Reviews) and consumer publications (lifestyle, business, general interest). We can also produce a full author press kit — bio copy, Q&A sheet, and media contact information — alongside your launch release.
Never. Every Verity press release is 100% human-written by professional writers with journalism and PR backgrounds. We contractually guarantee this on every project — it's in your agreement, not just our marketing copy. AI-generated releases are increasingly identifiable by editors and are actively deprioritized by distribution platforms and news aggregators. Our human-written guarantee is a contractual commitment you can enforce.
A press release is a formal public announcement written in AP style and intended for broad distribution — to wire services, journalist databases, or your own newsroom. A media pitch is a personalized, targeted message sent directly to a specific journalist explaining why their audience would care about your story. Press releases build broad SEO authority and general awareness. Media pitches generate targeted, high-value placements. The two strategies work best together. Verity specializes in press release writing — for media pitching support, we can recommend trusted partners.
Very little. We make the briefing process as easy as possible. We need to know: what's your announcement, who's your company, any specific quotes you want included, your target audience, and your preferred publication date. If you're unsure about your news angle, we help develop it — that's part of the service. You can brief us by phone, email Q&A, or simply point us to your website and let us do the research.
Yes — significantly. Every press release published on a credible news domain creates Google-indexed content that appears when your name is searched. Executives and founders increasingly use press releases to document career milestones, announce thought leadership, and build the kind of search-visible authority profile that a LinkedIn bio alone cannot create. A consistent press release strategy makes you the person who shows up when someone Googles your name.
We are a professional writing service — we focus exclusively on crafting the best possible release. We don't manage distribution in-house, but we provide detailed distribution platform recommendations with every release, tailored to your specific announcement, industry, and budget. We cover the major platforms — PR Newswire, Business Wire, GlobeNewswire, EIN Presswire, PRWeb, and AccessWire — and tell you honestly which one is the right fit for your goals and budget. Many clients handle their own distribution with our guidance, or work with a distribution specialist alongside our writing service.
Success for our authors begins with the right guidance, creativity, and expertise utilized at every stage. We build author brands, nurture creativity, and open doors to recognition and growth.
With us, you retain 100% ownership of your content and royalties.
Whether it’s formatting for Amazon Kindle, Apple Books, or other platforms, we ensure readability.
Reflecting your opinions, ideas, and concepts without adding a false layer.
Our affordable book writing and publishing solutions are designed for authors at every stage.
Our process ensures timely delivery without compromising quality.
We’re dedicated to providing a personalized and fulfilling experience.
Book Writing
Story Shine
Hire Expert Author
100% Ownership
The manuscript finally came together professionally yet retained my voice.
Every chapter had purpose and structure. I could not have done this alone.
Professional, organized, and discreet from start to finish.
